We promised to give an update on progress with the PostPack project which we commenced earlier this year. Postpack is a packaging company who was paying a six figure sum per year to Google on pay per click sponsored links campaigns in a very competitive market. Earlier in the year we reported that a great percentage of their product range was now appearing consistently on the top page of Google searches without any per click spend. The real challenge however, was getting the most generic search terms of PACKAGING and CARDBOARD BOXES to the top of the results given that for a Google search on "packaging" returns around 140 million competing entries.

We're delighted to advise that Postpack now consistently rank in the very top 3 positions on a web-wide Google search for either of these terms. With over 26,000 visits to their site every month, turnover and profitability are considerably in excess of the days when they used to pay for Google Adword campaigns. Their six figures annual pay per click spend has been completely and permanently eliminated.

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